https://67547.activeboard.com/t72149817/thread-storefront-advertising/?page=1#comment-72149817
651-284-6158
453 Bryan Avenue Saint Paul, MN 55102
Storefront ads turn a casual walk into a double take, then a door pull, and that’s the whole point. Imagine the glass as your stage, where a little show goes on all day, welcoming neighbors and unexpected guests with a clear next step. You don’t need a lot of money to get people interested; you just need to be focused and brave. First, promise people something they really want. Then, use language that sounds like a person, not a brochure, to direct them right to it.
Start with positioning and visibility because even a fantastic idea can be hard to see if the sightlines are bad. Put the main message at eye level, make the text big enough to see from across the walkway, and allow enough space so the headline can stand out. Keep the number of things you can see at once to a minimum, and put the hero product front and center like it paid rent. A simple call to action like “today only,” “scan for deal,” or “try it now” gets people moving without any trouble.
Make the window speak by making design choices that are unique to your block and the people that live there. Change scenes based on the time of day so that commuters see deals that they can grab and go, and evening walkers find ideas that they can dwell on. Let the weather be your art director by quickly switching from sun to rain. Most people don’t realize how important lighting is. Use a gentle beam to wash the main item and a matte background to control reflections. Add a fun touch, like a chalkboard joke or a small moving prop, and you have a wink that people will remember.
Use light touch tech and quick feedback to close the loop so the window keeps getting smarter. A QR code that goes to a limited-time offer, a quick link for preorders, or a touch to join list connects the street to the phone in seconds. Keep an eye on things like scans, footfall lift, and basket size on the same day. Then change the content, price flashes, and layouts based on what sells. Refresh on a schedule so the sight doesn’t get old, and think of the glass as your best salesperson who never takes a day off.