Release: Announcing SYVW

Shop Your Values Week Brings Ethical Consumers & Businesses Together From May 3rd – 10th in NYC

NEW YORK, NY, April 3rd, 2012 – A New York City “do good” event, Shop Your Values Week, will connect thousands of conscientious consumers with hundreds of ethical and sustainable businesses in the five boroughs of Brooklyn, Bronx, Manhattan, Queens, and Staten Island from May 3rd – 10th, 2012 by offering free samples, discounts, and special events to promote a healthier, happier NYC. Participants and sustainable businesses alike should visit for more information and to sign up.

In order to participate, individuals will sign an online pledge at to support businesses that ‘do good’ with their everyday practices. By signing the pledge, participants agree to the following:

  1. Pledge to shop locally, ethically, & sustainably from May 3rd – 10th in NYC.
  2. Receive discounts at participating stores across NYC & free admission to special events.
  3. Feel good about contributing to a NYC economy that they believe in.

Shop Your Values Week is a city-wide event created by a collaboration of local non-profits, community organizers, small business groups and business improvement districts brought together by the silicon-alley startup ethikus, which connects people with ethical and sustainable businesses across New York City. The ultimate mission  for Shop Your Values Week is to create support for ethical, local, and sustainable economies in NYC.

Major partners of the week include Meatless Monday, Just Food, BSR, Eco Biz NYC, Green Map NYC, Fab NYC, Solar One, Realty Collective, Social Innovators Collective, Nona Brooklyn, M&M Pest Control,  Green Mountain Energy, ThinkEco, Just Food, GrowNYC, Epicurean Management, 14th Street Y, IOBY, Brooklyn Food Coalition, Eat Well Guide, Restaurant Opportunities Center of NY, COMMON, and the Bard MBA in Sustainability.

Individuals interested in pledging should visit Businesses interested in joining the movement for Shop Your Values Week should visit to fill out a brief “Ethical & Sustainable Business Practices” survey.

About ethikus:
Ethikus surveys and maintains a database of local NYC establishments based on their day-to-day practices in community engagement, employee care, product sourcing and environmental mitigation. With ethikus, conscientious consumers can find and choose local businesses that share their values, from composting to energy efficiency, employee healthcare to community donations, and more. The intention of ethikus is to inspire a movement towards sustainable consumption on a large scale by removing the primary barriers to better purchasing decisions, lack of information, perceived higher prices and complacency.